The modern internet runs on advertisements. Arguably the two most powerful companies in Silicon Valley—Facebook and Google—make
billions of dollars in revenue each year almost exclusively by selling
customer data to advertising firms. Although these products are
nominally free, their users are actually paying in lost privacy.
Over the weekend, the torrent site Pirate Bay conducted an experiment
to see if it could replace the advertisements that keep the site afloat
with a new monetization scheme: Using visitors' browsers to mine
cryptocurrency.
Although the Pirate Bay is perhaps the freest of free services on the
internet, it has operating costs like any other website. Historically,
these costs have been supported through ad revenue and donations, but as
the Pirate Bay admins detailed in a blog post, "we really want to get rid of all the ads."
It makes sense. The Pirate Bay isn't exactly known for its tasteful and
legitimate advertisements, which are often laced with malware. In fact,
it was the Pirate Bay's terrible advertisements that prompted its
co-founder Peter Sunde to argue that the site should be left to die after it was taken offline following a raid of its servers.
No comments:
Post a Comment